Green...
You've been seeing this word plastered everywhere. You've been hearing it on TV. Reading about it in magazines and newspapers. You've noticed that
everywhere you go, the word follows you: Subway Stations. Billboards. Websites. Conversations. On and on. No, it's not a trend, although it has all the
characteristics. The world is changing. People are recognizing the problems and stepping up.
Green is a small word with meaning unrivaled in importance.
Green is synonomous with sustainability.
By definition, sustainability is the ability to provide for the needs
of the world's current population without damaging the ability of future generations to provide
for themselves. When a product, process, or lifestyle is sustainable it exists within this criteria without
negative environmental effects or impossibly high costs to anyone involved.
Green can mean many different things to many different people.
For some, it means simply "environmentally friendly," no matter
how vaguely that phrase can be used. At Greenable though, 'green' points to a deeper set of beliefs.
By designing, building, and living green, we work to reduce our negative impact on the planet in small everyday ways, by leaps and bounds, or somewhere in between.
Either way, it means treating all resources as precious; living with nature instead of trying to subdue it. It means being
energy efficient, lessening our use of petroleum products, and conserving water. Most
of all, it is a mindful way of existing, trying to make every choice a better, more responsible, one.
What are GREEN products?
A green product is one that DOES NOT:
 threaten the health of people or animals.
cause damage to the environment during manufacture, use, or disposal.
consume a disproportionate amount of energy and other resources during manufacture, use, or disposal.
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cause unnecessary waste, due to either excessive packaging or to a short useful life.
involve the unnecessary use of or cruelty to animals.
use materials derived from threatened species or environments.
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